Brock Stearn

Director of Immersive Technology at Edmunds

What do you do and why?

I work as a blend of a technologist, a futurist, an immersive technology designer and simply a dreamer. I specialize in studying a company or an industry to develop ideas and solutions to their problems using immersive technologies including augmented reality, virtual reality, 360° imagery, and CGI. Despite spending over a dozen years creating content for films and commercials, I believe these innovative technologies are meant for everyone, and I enjoy using my content creation background to help guide companies into adopting these new technologies to solve problems and to generate new revenue.

One of the immersive products I am most proud of I created for Edmunds, the leading car shopping site, was recently released this September along with the new Apple iOS. Using the Edmunds’ app, a customer can use an augmented reality feature titled “Can It Fit?” to “scan” their garage or parking spot to see if the car they are thinking of purchasing can actually fit in their space. The customer is shown a CGI version of the vehicle, at the correct real size, placed in their parking area. As this feature is using augmented reality, the customer can simply walk around and see where the car doesn’t fit. Since there is no returning a purchased car, this is a real problem that car shoppers face, and, I’ve been very happy to show how new technologies can solve this real problem. After solving problems and generating new sources of revenue with immersive technology in the fields of design, engineering, automotive and eCommerce, I’m eager to find the next industry or problem to solve!

What change would you like to enact in the world?

Given the current state of the world, this is such a hard question to answer as there are so many things that come to mind. Overall, I wish I could change people to be more open about other people’s lives, beliefs, and circumstances instead of so much of “it’s my way or the highway” attitude towards others.

Tell us a fun fact about yourself.

I have always been good about remembering all sorts of “useless facts” and then finding a good use for them days, weeks, months, or even years down the road. I am often asked “how do you know that?” by my friends, and I don’t recall how/why I remembered something — but somehow, I do. Fortunately, when I work as a Futurist, this often comes in handy.

Why did you join IVY?

L.A. is well known as a town where people have a “wall up” or are perceived as “fake.” and because of that, it is very difficult to meet quality people here. However, within the IVY group, I’ve found that the walls are down, and people are happy to meet new faces and build friendships. In addition, the majority of the members are curious and want to learn more and frequently attend a wide range of events, so you never know who you’ll meet at the next one.

What has been your most memorable IVY Experience?

Snowmobiling across a glacier at night while in Iceland. We were bundled up so much in our snowmobile suits that no one was recognizable. We began our ride at sunset, so by the time we arrived at the mid-point, it was pitch black and the only things visible were what was illuminated by the headlights. Despite the cold, it was amazing fun and everyone had a blast, which we followed and celebrated by having a private dinner where each IVY member shared their most valuable life lesson to the group.

To connect with Brock Stearn and thousands of inspiring IVY members, 
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To connect with Brock Stearn and thousands of inspiring IVY members, 
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